17 April

Watch Filmteractive Market 2013 pitching sessions!

Do not hesitate to submit your project to Filmteractive Market 2014! I the meantime you can check out how the Market participants did last year.

Presentations already online:
Pitching Session SYNCSELF (UK)

Our YouTube channel: www.youtube.com/user/Filmteractive

Presentations to be published:
Pitching Session DELIGIC (PL)
Pitching Session FLASHBACK (DENMARK)
Pitching Session GENIUS ON DEMAND (PL)
Pitching Session NULLPUNKT (ESTONIA)
08 April

Joe Pulizzi, the founder of Content Marketing Institute (USA) at Filmteractive 2014!

Author, speaker and evangelist, is a content marketing expert dedicated to helping companies grow profits by creating better content

Joe Pulizzi, One of the founders of the content marketing movement, Joe launched what is now the Content Marketing Institute back in 2007 as a true online resource for those interested in content marketing and brand storytelling. Joe started using the term "content marketing" back in 2001.

Joe speaks around the world about "Content as the Future of Marketing" to both marketing and publishing groups. Joe is also co-author of Get Content Get Customers (with Newt Barrett, McGraw-Hill), a hands-on book about how any small, medium or large business can attract and grow customers by smart usage of content. Joe also wrote Managing Content Marketing with Robert Rose, which is an actionable plan for how organizations can structure around content marketing.

Joe's new book, Epic Content Marketing (McGraw-Hill) was released in September, 2013 and was named one of the top five business books of 2013 by Fortune magazine.
02 April

"Early bird" Filmteractive tickets are already available!

Don’t be late! Buy your ticket before June 13th for €150/599PLN

Here you can buy your discounted ticket:

Take part in Filmteractive and listen to world-class Content Marketing experts!
More info and Filmteractive 2014 programme – coming soon! You won’t be disappointed!
14 March

Filmteractive Market Call for Projects is open till May 30th.

We are looking for:
- interactive videos
- crossmedia/transmedia
- branded content
- digital content

If you are the author, of the interesting audiovisual project and want to present it, submit your application:

The best 8 selected interactive films, crossmedia and digital content projects will be pitched in front of international professionals, content buyers, and European broadcasters.

To submit your project, e-mail us by 30th May 2014. We are interested in projects in all the phases of production (planning, creating, post – production, finished projects). You can also submit an application or IT solution as long as it follows the thematic scope of Filmteractive Market.

Drop us a line at: project@filmteractive.eu
If you are a content buyer, contact agata.lepianka@filmteractive.eu
25 February

We are delighted to announce the date for Filmteractive 2014!

Filmteractive Conference focus in 2014: content marketing. Following the newest advertising trends we would like to show the 360̊ perspective on content marketing presenting the point of view of brands, agencies and creators.

Filmteractive Market is the first interactive and crossmedia content marketplace in Central and Eastern Europe. It is a place for young content creators and for those who want to sell or buy a project or technological solution.
In 2013 Filmteractive Market had its first edition and was a huge success. In 2014 the format will be continued.

Call for projects: March 2014

We are looking for: interactive video, crossmedia/ transmedia, branded content and digital content.

Filmteractive Festival is a unique combination of art, film and new technologies. It is a part devoted to digital creators and artists. Our focus in 2014 is interactive cinema. We are going to showcase the most interesting examples of world’s interactive full length films as well as short interactive video formats.

17 february

Filmteractive Conference and Festival presentations are already online!

Watch Dr Christa Sommerer presenting her interactive digital art and interactive interfaces.

Every two weeks we are publishing videos with Filmteractive 2013 Conference and Festival presentations.
    Follow our YouTube channel and watch the following presentations:
  • Ranaud Fuchs “Second Screen Society Report”
  • Christa Sommerer “Interactive digital art and interactive interfaces”
  • Patrice Slupowski “The evolution of TV 2013-2020 – interactive services, second-screen, social & smart TV and set-top boxes.”
  • Alex Hryniewicz “Was It Something I Said? – Innovative new cross-platform panel show by Channel 4.”
  • Szymon Karbowski “Second Screen – who will pay, viewers or advertisers?”

Follow our YouTube channel.
14 january

Watch the interviews with
Filmteractive 2013 speakers on YouTube.

What are the biggest challenges of multiplatform productions?
Listen to Adipat Virdi – multiplatform producer from UK.

Here you can find the interview with Adipat Virdi:

All the interviews are published on our YouTube profile:

  • Patrice Slupowski (Orange, France)
  • Isa Ostertag (ZDF, Germany)
  • Fran van Oirschot (Ex Machina, Netherlands)
  • Christa Sommerer (Digital Artist, Austria)
  • Simon Staffans (MediaCity, Finland)
  • Yifat Fouchs (Screenz, Israel)
  • Adipat Virdi (Transmediasphere, UK)

Special thanks to The Marshal's Office of the Lodzkie Region - the producer of the footage and Sonia Fizek, Project Manager of 2013 edition, who has interviewed Filmteractive speakers.
13 december

„RanyJulek” competition award ceremony video is already online!

Feel the Filmteractive Festival emotions one more time.

Watch the award ceremony of a Million You contest for the most interesting video-interpretation of a poem "RanyJulek" by Julian Tuwim.

Visit our YouTube profile and watch the video.
03 december

Filmteractive 2013 interviews are already online!

Listen to our keynote speaker Patrice Slupowski from Orange – France Telecom and Isa Ostertag from ZDF Germany.

Every Monday till January 6th we are publishing interviews with Filmteractive Conference & Festival speakers.

You can find them on our YouTube profile: www.youtube.com/user/Filmteractive

Our schedule:
  • 25.11 – Patrice Slupowski (Orange, France)
  • 2.12 - Isa Ostertag (ZDF, Germany)
  • 9.12 - Fran van Oirschot (Ex Machina, Netherlands)
  • 16.12 - Christa Sommerer (Digital Artist, Austria)
  • 23.12 - Simon Staffans (MediaCity, Finland)
  • 30.12 - Yifat Fouchs (Screenz, Israel)
  • 6.01 - Adipat Virdi (Transmediasphere, UK)

Special thanks for The Marshal's Office of the Lodzkie Region - the producer of the footage
22 november

Learn more about The Kissinger Twins’ projects

Did you like “The Trip”? We strongly recommend you to watch other interactive videos by Kasia Kifert and Dawid Marcinkowski.

The Kissinger Twins were one of the speakers during Filmteractive Festival 2013, where they presented their transmedia project “The Trip”. If you liked it, we advise you to visit their website: www.kissingertwins.com

You can watch there other interactive videos of this amazing multi-media duo:

  • "Forget me not"
    Interactive video clip; Composer: Andrzej Smolik. Vocal: Emmanuelle Seigner
  • "Summer camp"
    Transmedia storyteling project
  • "Sufferrosa"
    Interactive Web-Based movie
15 november

Catch up with Filmteractive 2013 Speakers

Catch up with Filmteractive 2013 Speakers
We strongly recommend you to follow Simon Staffans’ blog.

Simon Staffans has over 20 years of hands-on experience in media, from radio to television, from print to online. For 8 years he has been writing his blog “Developing Media – a blog on storytelling over different media”. You can find there many interesting opinions, thoughts, interviews, reviews and reports.

Visit: simonstaffans.com

You can begin with:

“On Transmedia”

“Audience participation – the changing role of the Author”

And you can also read something about Filmteractive:
05 november

Filmteractive 2013 video report is already online!

Filmteractive 2013 video report is already online!
Our media partner ISTV has published a dedicated Filmteractive 2013 report.

Visit out YouTube profile: youtu.be/WL2ruu4M3kQ

Check out what do the Filmteractive speakers say about the event:
Olgierd Cygan (Digital One, Poland)
Simon Staffans (MediaCity, Finland)
Ȧsa Berquist Hȧȧl (Hyper Island, Sweden)
Alex Hryniewicz (Maverick TV, UK)
Frank van Oirschot (Ex Machina, Netherlands)
Kasia Kifert and Dawid Marcinkowski (The Kissinger Twins, UK)
24 october

Filmterective 2013 Conference presentations are already online

Watch Filmteractive Conference & Festival presentations on SlideShare!
Watch Filmteractive Conference & Festival presentations on SlideShare!

We are glad to announce, that Filmteractive Conference Power Point presentations are being uploaded to our Slide Share profile:

The missing presentations will be uploaded successively.
18 october

Watch Filmteractive 2013 Report on TVP.pl

Visit our Pinterest profile.
Our strategic partner presents the first Filmtereactive video report

Visit TVP.pl: www.tvp.pl/kultura/mloda-sztuka/filmteractive-festival-2013

Watch interviews about Filmteractive, interactive television and second screen solutions.

Find out what do the Filmteractive speakers say behind the scenes:
  • Olgierd Cygan (Filmteractive Founder)
  • Mariusz Stecki (iTVP HD)
  • Frank van Oirschot (Ex Machina)
  • Simon Staffans (MediaCity)
  • Yifat Fouchs (Screenz)
14 october

Take a look at the Filmteractive 2013 photo report

Visit our Pinterest profile.
Visit our Pinterest profile.

It’s been two weeks since Filmteractive 2013.
If you already miss us, please visit our Pinterest profile and take a look at the photos: www.pinterest.com/filmteractive/

And don’t forget to follow us on Facebook: www.facebook.com/FilmteractiveFestival
10 october

Hyper Island’s high-end workshop on branded content during Filmteractive 2013

Hyper Island’s high-end workshop on branded content during Filmteractive 2013
And for those who want more, we have the following information: Hyper Island is coming to Warsaw on 20 - 22 November to host their world-famous Master Class!

The Filmteractive Participants had a chance to get a sneak peek of the methodology
of the world famous Swedish digital learning institution. The additional attraction on the second Filmtractive day was Hyper Island workshop „What is your perspective on Branded Content?” focused on creating high-end and effective branded content. Almost 60 representatives of the polish advertising and multimedia industry took part in the workshop.

To see the photos visit:

In November Hyper Island is going to visit Poland for the second time. The famous digital learning institution is going to host their Master Class in Warsaw. The 3-day Hyper Island Master Class is an introduction to a new way of thinking about digital, seeking to raise awareness and to inspire participants to create functional change in their organisations.

Learn more at: hyperisland.digitalone.pl
Register at: ssl.hyperisland.com/programs-and-courses/register/omc131112waw
30 september

Summing up the Filmteractive 2013 Conference

Summing up the Filmteractive 2013 Conference
The main focus of the speakers' presentations was the application of second screen solutions.

Depicting modern shift in media content production, predicting the future of the traditional television and discussing different aspects of second screen solutions, were just a few motives appearing in the multitude of highly engaging presentations.

Among other speakers, the Filmteractive audience had a chance to listen to the following:

Patrice Slupowski , Vice-President of the New Growth Businesses Division of the Orange group pointed out the phenomenon of the rise in consumption of videos. According to him the recommendation and personalization will be vital for multimedia content in the future.

Isa Ostertag, a managing editor for New Media at ZDF, claimed that experimental and niche projects are important as innovative projects are crucial for the existence of public broadcasters.

Olgierd Cygan, founder and CEO at Digital One, argued that introducing branded content into different media solutions should be governed by several rules: keeping in mind individual strategy of a company, delivering quality content, acting quickly, being transparent and bold.

Alex Hryniewicz, Senior Multiplatform Producer at Maverick Television, claimed that nowadays people get too easily distracted from watching television thus the additional experience is crucial.

Other speakers were: Yifat Fouchs (Screenz, Israel), Carsten Witt (Ooyala, Germany), Frank van Oirschot (Ex Machina, Netherlands), Renaud Fuchs (Second Screen Society Report,UK), Mariusz Stecki (TVP, Poland), Szymon Karbowski (TOYA, Poland), Simon Staffans (Media City, Finland).

30 september

Filmteractive Festival – the place to be for the innovative artists

Filmteractive Festival – the place to be for the innovative artists
The highlights of the Filmteractive Festival 2013

Filmteractive Festival was devoted to digital creators and artists, who presented their innovative film & crossmedia projects, as well as digital art cases. The Festival speakers were:

Dr Christa Sommerer (Austria), Professor at Kunstuniversität Linz, presented her interactive digital art projects and interactive interfaces, which she has been creating for over 20 years together with her partner Laurent Mignonneau.

The Kissinger Twins (UK | Poland), Dawid Marcinkowski and Kasia Kifert, the winners of this year’s Webby Awards best interactive video presented “The Trip” - a transmedia project inspired by an unusual story of a certain trip to the moon.

Adipat Virdi (Transmediasphere, UK), the well-known transmedia producer presented his most acknowledged project “Searching”. The project looked to raise awareness around honor-based crimes. He used it as a case study to show how multiplatform edutainment experiences can help eradicate Forced Marriages and Honor Crimes.

Arseny Vesnin (Designcollector, Rosja), has presented the best works of the Russian motion design artists.

27 september

"Nullpunkt" from Estonia – the winners of the Filmteractive Market

The winners got the 10.000PLN HBO price!

"Nullpunkt" is a transmedia storytelling project, involving several mediums and several activities, which give the audience the opportunity to immerse into the storyworld and be part of it. Audiences have multiple entry points to the story – the book, the film, casting for the film, the production blog with an alternative narrative, the alternate reality game, the book-crossing activities, theme song writing contest, TV series and many more. One can enter the storyworld starting from any entry point, with the story still being easy to understand and to follow.

To get more information about “Nullpunkt” visit: http://vimeo.com/66665588


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