Registration + morning coffee.
CO-FOUNDER AND CHIEF STRATEGY OFFICER AT CONTENTLY, BESTSELLING AUTHOR AND JOURNALIST
Shane Snow is an award-winning journalist, celebrated entrepreneur, and the bestselling author of Smartcuts: The Breakthrough Power of Lateral Thinking, and two forthcoming books (in 2017 and 2018). He is co-founder of the content technology company Contently, which helps creative people and companies tell great stories together, and serves on the board of the Contently Foundation for Investigative Journalism. Snow's writing has appeared in Fast Company, Wired, The New Yorker, and dozens more top publications. He is a Fellow of the Royal Society of the Arts and a recipient of Columbia University's Innovator Award for furthering the cause of journalism. He’s been called a “Wunderkind” by The New York Times, a “Digital Maverick” by Details, and his work “Insanely addicting” by GQ—though he wishes they had been talking about his abs.
3 KEYS TO THE FUTURE OF CONTENT MARKETING
Every business today wants to use content and storytelling to connect with people and grow faster. Few know how. And that uncertainty can paralyze you.
It shouldn’t. As humans, stories are in our nature. Since the beginning of civilization, we’ve told stories to build relationships, learn important lessons, and make people care. With incredibly powerful tools at our disposal, the future of storytelling has never looked brighter. And the future belongs to the storytellers—in business and in everyday life.
In this talk, Shane Snow reveals the formulas that have allowed the world’s most famous storytellers and brands to build intimate relationships with millions of people, and how the fusion of technology and creativity will change the way we create breakthrough content. The way you think about stories will never be the same.
AGENCY & CLIENT PARTNER FOR FINANCE & TECHNOLOGY VERTICALS IN CEE AT FACEBOOK
Responsible for cooperation with global media agencies and finance & technology verticals’ development across Central and Eastern Europe. Before under Dentsu Aegis Media in London she was developing Upcast agency as an International Business Development Director. At the local market she was working at Agora SA for 8 years, among others she was in charge of creating and launching Wyborcza.biz as well as building of Wyborcza.pl marketing team. At SearchLab she was responsible for search marketing agency development. Under Agora’s portfolio she created social media agency and become a Managing Director. Founder of LEAN IN in Poland, organisation created by Sheryl Sandberg, which has been set up to help empower women through small circles of peers who support each other and grow together.
APPETITE FOR DISRUPTION: WHAT THE BIGGEST BRAND MARKETERS CAN LEARN FROM THE FASTEST?
Thanks to mobile, brands have never been closer to their customers’ hearts. And with mobile video, marketers can forge even deeper emotional connections. Harness the power of Facebook insights to understand what matters to people, and become what matters to them.
IMAAD AHMED & MONICA HU
Imaad has been the Marketing Director at WARC for the past four years. WARC is an online knowledge and information service offering best practice, evidence and insights on advertising effectiveness from the world’s leading brands. During his time at WARC, Imaad has helped to grow awareness of the service and use amongst its core audiences – advertising and media agencies, brand owners, and media owners – through a variety of content, data and digital strategies. Prior to WARC, Imaad’s experience was predominantly in the events sector, leading marketing teams at IQPC, Emap and i2i Events Group across a range of sectors – chiefly Retail, Defence and Oil & Gas. He holds a BA Honours degree in Classics from Oxford University.
Monica is part of the Digital Marketing team in Deloitte Digital UK. She has a passion for championing customer centred approach for business strategy and transformation in digital. She has deep subject matter expertise in social media for business and is published in the Journal of Information Systems on the impact of social media on firm performance. Monica has advised many clients on how to leverage digital and social to achieve business outcomes through implementing new ways of working, new digital and social platforms and setting new strategic directions.
WHAT THE RISE OF "DARK SOCIAL" MEANS FOR MARKETERS?
84% of social sharing happens via “dark social” platforms yet 90% of social marketing investment is spent on public platforms. There’s a huge disconnect. What is “dark social”? How does it vary by category? And how can brands glean insights from it? The rise of messenger app ecosystems and the subsequent “customer” challenge for brands are growing areas of opportunity for marketers to be aware of. Are you prepared?
CEE MEDIA RESEARCH MANAGER AT GOOGLE
Michał Protasiuk - Media Research Manager at Google, market research lead in CEE region. He spent 13 years in Kompania Piwowarska (SABMiller) where he was a head of Consumer Insights team. Active member of Polish Market Research Society, frequent speaker on industry conferences, market research trainer. Especially interested in development of innovative research methodologies based on behavioral economics and gamification.
REVOLUTION IN FRONT OF THE SCREEN
Watching video content is one of the three activities people spend most of their time on (the other two are work and sleep). In recent years, however, the way in which this content is consumed is changing. There is a younger generation in front of the screens, which has completely different needs and expectations than their parents. Young people cease to be passive content viewers — they seek sincerity and authenticity. They expect dialogue, rather than a monologue. During the presentation, I will tell you about the video revolution we are witnessing and what are the key findings that brands can use.
Matt has led advertising production efforts at Dollar Shave Club for the past 2 years, from the company's startup phase through its acquisition by Unilever in 2016. Many attribute this acquisition to Dollar Shave Club's notable marketing efforts. Previously Matt was a Film Producer on the Dos Equis Beer account and its renowned, "Most Interesting Man in the World" campaign developed through the NY advertising agency Havas. The campaign has won numerous creative awards and is widely considered one of the best campaigns of the decade. Prior to working in advertising, Matt was a Television & Film Producer, instrumental in the early stages of the History Channel's hit series, Pawn Stars. He holds a BS degree with Honors in Television, Radio & Film from the S.I. Newhouse School of Public Communications at Syracuse University. He has been known to conduct cricket symphonies on occasion, and is often referred to as The Dude of Marina del Rey, so that's what you call him.
FAST, CHEAP OR GOOD: PICK 3!
As Marketing expectations increase, timelines tighten and production budgets shrink, brands of the future must figure out how to craftily produce engaging content quickly and cost effectively. In this presentation, Matt will take the audience through some of the methods he employs at Dollar Shave Club to produce their lauded advertising content, and share how it's in fact possible to have all 3.
DIGITAL MARKETING SOLUTION CONSULTANT AT ADOBE
Ondrej has been doing vision demos for Adobe for past five years. First as AEM developer, later as solution consultant, working on many exciting projects around the world. Adobe is the global leader in digital marketing and digital media solutions. Adobe tools and services allow customers to create ground breaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. Adobe is changing the world through digital experiences. Ondrej's experience lies in leveraging separate cutting-edge solutions and combine them in one, customer-centric journey.
PERSONAL CUSTOMER JOURNEY
Today’s consumers want relevant experiences — no matter where they are in their journey. Delivering the best digital experience requires the right combination of data, insights, and digital content. Adobe Marketing Cloud gives all tools necessary to cover the entire customer's journey. Everything your business needs to create, manage, optimize and deliver amazing customer experiences. Ondrej will give you sneak peek into how these tools are used to provide highly personalized customer journey.
HEAD OF MARKETING CENTRAL EASTERN EUROPE AT SHOWMAX
45 years old. 4 children. Grzegorz has over twenty years of experience working as a CMO in telecommunications companies such as MTS (the largest mobile operator in Russia), UPC, Netia, Era GSM (currently T-mobile). He is the creator and head of the Heyah brand. For years he lived and worked in Moscow, where he was responsible for telecommunication and media projects. Previously, he was also involved in various projects at Supernova Capital, Softbank and TDC Internet Polska.
WE DO NOT ADVERTISE CONTENT - CONTENT IS ADVERTISING US!
During his presentation Grzegorz Esz will speak about the launch of Showmax in Poland. Why they decided on short films as means of promotion and how exactly they work. He will also showcase some examples of Showmax’s digital activities sharing insight on which one of them gave the best results.
FILMTERACTIVE MARKET -
3 presentations of modern content & technology solutions with potential to engage audience in an unpredictable way.
- Interactive Comics (Croatia).
- Run Like Hero (Poland).
- Quantum Insight (Poland).
ORIGINAL STORYTELLER AT PIXAR
Matthew Luhn is an accomplished storyteller, instructor, keynote speaker, and story consultant, with over 20 years’ experience creating stories and characters at Pixar. Along with working at Pixar, Matthew has been training CEOs, Directors, and other professionals how to craft and tell stories for Fortune 500 companies, Academy Award winning movies, and corporate brands grossing billions of dollars worldwide.
Matthew’s most recent clients include Adidas, Facebook, BBC, Microsoft, Sony, Warner Brothers, Apple, Disney, Google, and many more.
Matthew’s story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille and other films currently in development.
With over 20 years experience creating and developing dozens of films, TV shows, and video games, at Pixar, The Simpsons, ILM, and other studios, Matthew Luhn knows what it takes to create memorable stories with
THE POWER OF STORY
Matthew will share his process for creating new ideas, great stories, memorable characters, and how to make stronger connections with your audience through Big Data. From filmmaking to business, Matthew’s story seminars are beneficial to anybody wanting to improve their story skills, or learn the persuasion of great storytelling. In Matthew’s story seminar, he will share his process for creating new ideas and characters, how to develop great stories and story structure, and how to realize your story ideas from script to storyboards to finished product.
For Filmteractive & UX Poland guests.